SUMMER 2021
Ice Cream Truck of Rights
About
The Ice Cream Truck of Rights (ICTR) is a community-centered take on the traditional ice cream truck - combining rights education with free ice cream!
Through a partnership with Touching Land and the Museum of Ice Cream, ICTR toured the NYC neighborhoods hardest hit by the COVID-19 pandemic in June of 2021.
Knowing your rights is as easy as picking your favorite flavor!
When community members “ordered” their flavor, they received free ice cream and a matching palm card with valuable rights information.
Democracy has never tasted this good.
Spanning 8 “flavors”, the truck offered rights education in housing, immigration, climate, voting, healthcare, labor, education, and more!
Process & My Role
Truck Exterior
As the CEC’s lead in typography, I was entrusted to place all of the materials (type and illustrations) onto the truck itself and prepare all materials for print.
I mocked up several drafts to lay out what the exterior wrapping of the truck could look and feel like. This process was crucial to the success of the printing process and included a great deal of collaboration with illustrator, Hugo Gonzalez.
Palm Cards
I lead the design and execution of our palm cards, ensuring that brand continuity and accessibility were maintained. While the original text copy for the truck was written by lawyer Rubio-MacWright, I also offered copy edits to ensure readability on the 2.5-inch cards.
The team
This project was created by NYC Public Artist in Residence, Yazmany Arboleda, and Lawyer Carolina Rubio-MacWright. Production was done by myself and Hugo Gonzalez.
Carolina Rubio-MacWright
Inception, Content ProductionYazmany Arboleda
Inception, Art DirectionHugo Gonzalez
Production, Illustration Lead